for My.Suit

THE CHALLENGE:

My.Suit wanted to attract new suit buyers to visit their store and go online to make an appointment for custom measurements.

However, they don't want to show an image of just a man in a suit. "Anybody can just put a logo in our ad and call it theirs!" says the client.

 

THE SOLUTION:

Take the materials that makes a great suit and show them in an artwork-that conveys the originality of the man that will wear this suit.

And so it was launched-"The Imagination" campaign.